I recently attended a live event on strategic alliances where I learnt how this one strategy can create leverage in principle areas of time, money and influence.

The concept was not new to me, and formerly I had known it by the term joint ventures. Whilst I had a basic understanding of the power of strategic alliances I was troubled by one thing from experience.

My previous experiences of joint ventures had resulted in being exploited and left in the dust by unscrupulous individuals. I was left with the theory of everything and the substance of nothing. I confess this left me bruised and reticent about engaging with such a strategy.

However I had enough ‘process’ about me that I understood it was not the fault of the strategy. I needed to become more discerning where individuals were concerned. It could no longer be about people who were highly skilled, but those who combined it with a heart that genuinely wanted to serve.

Earlier this year I was introduced to a group of people who were setting their stall out differently – building strategic alliances within a ‘dolphin’ culture.

I was immediately drawn to this, yet knew that talk alone is cheap. So I decided to dip my toes in the water through their community and eventually immersed deeper, hence attending the live event in Las Vegas.

I have wondered for a long time what could be possible when people of heart and talent combine to help each other in business in a way that ensures all are winners, and having fun in the process.

What this group are answering for me so far is, what can happen in business when a group of heart-centred entrepreneurs come together in the spirit of high support and creativity, to empower each other to create deals.

They go beyond merely identifying individuals by matching list and product. This is not for entrepreneurs that simply want to be self-serving and take from others. I like that discernment. It allows genuine people with high value to rise.

One thing I would note though, is that when you start to play at a higher level, unresolved stuff will surface. That is just the nature of the beast and something that is often times overlooked. You may even experience the ‘diamonds in the rough’ scenario as you engage with a potential alliance.

However, for me the key is to embrace it and learn to dissolve this with an open heart and mind as well as a humble spirit. Ultimately I find that when I acknowledge and let go of the things that would hold me back, I feel liberated.

Some of the things I have learned so far is:-
1) How to make your product valuable and accessible
2) How to structure your programmes for better positioning and uptake
3) How to develop high value and trust relationships
4) How to develop online infrastructures to streamline and support product or service delivery
5) How to think creatively

The list goes on, and if this has piqued your interest you may want to play with this community. The host has kindly put together a masterclass to unpack and explain how strategic alliances in the right culture can create massive leverage for you in term so time, impact and income.

So if you are sick and tired of inconsistent cash flow and want to change that in a highly valuable way, do listen to this masterclass. Who knows, you might just get your aha moment today!

Adversity is a subject that for many people represents unpleasant and uncomfortable thinking, because it usually involves looking at some trauma, grief, distressing or extremely challenging situation.

This can involve illness, injury, financial stress bereavement or family and relationship troubles to name a few. On the lower end of the scale it may cover struggles to bring about effective lifestyle changes, challenges with studying, teething problems in business, work or relocation.

Human nature is such that many tend to shrink in the face of challenge and adversity, and navigate it with baited breath. Unfortunately this approach can lead to a situation dragging out longer than necessary with accumulated excessive stress in the process.

This used to be my approach to challenges in my earlier years. I would get agitated, play out worse case scenarios in my mind, become distracted, and at times displace my stress onto others in an abrupt manner. Maybe you can relate.

So what is the key to dealing with adversity in a way that minimizes the unpleasant feelings and brings resolution in the best possible way.

The first thing is to look at what you are associating with adversity. You can do that by simply calling the things that come to mind when that word is mentioned. Usually stress, tension and anxiety will be common associations.

It becomes clear from the above scenario that in order to navigate adversity in a more empowered way, the perspective of adversity needs to change. So let me offer a few perspectives from what I discovered. Play with these to discover its truth for yourself.

1) Adversity is a part of life rather than an intrusion on life
2) Adversity is like a mirror reflecting back to you where you are at in terms of character, resilience and resourcefulness to name a few.
3) Adversity carries opportunity for inner growth
4) Adversity is like a friend in disguise, acting as a door opener toward success

Many who read the above may understand and agree in theory, but that theoretical understanding alone is not enough to bring about a positive change.

It is essential to experiment and give yourself an experience of those things in order to bring about significant and lasting change at root level. By way of example let’s take a look at the first one on the list above.

Football gave me an insight into this. I used to play in women’s football which is a physical contact sport in which you can get tackled legitimately or fouled against the rules. As it was part of the game I would get up quickly when fouled. The bigger aim was to score goals and win the match.

It helped me to understand that life is like a physical contact sport, in that it involves human touch, and events can occur that can knock us. Football served as an analogy to help me translate what I learnt on the football pitch into my life – adversity and challenges are a part of life not an intrusion.

When I translated this lesson across, everything changed in the way I perceived challenges and adversity. It dissolved my resistance and I met it head on, with my focus on the bigger picture, whilst extracting the gift and opportunities it bought for growth.

This then became a breeding ground from which I made discoveries about the other three points above, which I wrote about in my book Breaking Free. So find the experience or create the experience in your life that will allow you to discover these truths for yourself, and have fun in the process of creating that experience.