I recently attended a live event on strategic alliances where I learnt how this one strategy can create leverage in principle areas of time, money and influence.
The concept was not new to me, and formerly I had known it by the term joint ventures. Whilst I had a basic understanding of the power of strategic alliances I was troubled by one thing from experience.
My previous experiences of joint ventures had resulted in being exploited and left in the dust by unscrupulous individuals. I was left with the theory of everything and the substance of nothing. I confess this left me bruised and reticent about engaging with such a strategy.
However I had enough ‘process’ about me that I understood it was not the fault of the strategy. I needed to become more discerning where individuals were concerned. It could no longer be about people who were highly skilled, but those who combined it with a heart that genuinely wanted to serve.
Earlier this year I was introduced to a group of people who were setting their stall out differently – building strategic alliances within a ‘dolphin’ culture.
I was immediately drawn to this, yet knew that talk alone is cheap. So I decided to dip my toes in the water through their community and eventually immersed deeper, hence attending the live event in Las Vegas.
I have wondered for a long time what could be possible when people of heart and talent combine to help each other in business in a way that ensures all are winners, and having fun in the process.
What this group are answering for me so far is, what can happen in business when a group of heart-centred entrepreneurs come together in the spirit of high support and creativity, to empower each other to create deals.
They go beyond merely identifying individuals by matching list and product. This is not for entrepreneurs that simply want to be self-serving and take from others. I like that discernment. It allows genuine people with high value to rise.
One thing I would note though, is that when you start to play at a higher level, unresolved stuff will surface. That is just the nature of the beast and something that is often times overlooked. You may even experience the ‘diamonds in the rough’ scenario as you engage with a potential alliance.
However, for me the key is to embrace it and learn to dissolve this with an open heart and mind as well as a humble spirit. Ultimately I find that when I acknowledge and let go of the things that would hold me back, I feel liberated.
Some of the things I have learned so far is:-
1) How to make your product valuable and accessible
2) How to structure your programmes for better positioning and uptake
3) How to develop high value and trust relationships
4) How to develop online infrastructures to streamline and support product or service delivery
5) How to think creatively
The list goes on, and if this has piqued your interest you may want to play with this community. The host has kindly put together a masterclass to unpack and explain how strategic alliances in the right culture can create massive leverage for you in term so time, impact and income.
So if you are sick and tired of inconsistent cash flow and want to change that in a highly valuable way, do listen to this masterclass. Who knows, you might just get your aha moment today!